niLuu: Quick Introduction and Vegan Edit

niLuu, offers PETA-approved vegan silk-wear that seamlessly blends sophistication with intentional design. With a focus on sustainability, ethical practices, and a commitment to cruelty-free fashion, niLuu provides timeless pieces that prioritize both style and ethical values.

➡ About

niLuu is a brand that marries traditional silk sophistication with intentional design, offering PETA-approved vegan silk-wear for various occasions. Founded by Nilufer Bracco, the brand emphasizes timeless construction, blurring the line between loungewear and outerwear while prioritizing luxury and sustainability.

➡ Products

niLuu offers a range of products including tops, bottoms, kimonos, dresses, sleep accessories, and men’s wear. They focus on meticulous and timeless construction, catering to those seeking refined comfort with an earth-positive footprint.

➡ Vegan

Proudly PETA-approved, niLuu commits to cruelty-free fashion. The brand‘s proprietary Vegan Textile Process ensures no usage of animal products or by-products throughout the entire production, providing customers with a complete cruelty-free experience. Vegan silk-wear allows individuals to embrace sophisticated fashion choices without compromising ethical values.

➡ Planet

niLuu is dedicated to sustainability, partnering with 1% for the Planet and donating 1% of annual revenue to environmental organizations. The brand utilizes Bemberg cupro yarn, made from cotton linters, and incorporates environmentally friendly materials like ECOVERO fibers, contributing to a reduction in water and carbon emissions. The focus on sustainable practices extends to the entire production process.

➡ People

The brand is ethically committed to fair wages, humane conditions, animal preservation, and earth-friendly practices. niLuu ensures a fully traceable supply chain and maintains strict standards to foster a healthy and secure environment for its workers. Founder Nilufer Bracco’s vision is rooted in uplifting women, particularly in her native country, Turkey.

➡ Materials

niLuu prioritizes eco-friendly materials, including Bemberg cupro yarn, known for its gentleness on the skin and kindness to the planet. The brand also incorporates a viscose blend with ECOVERO fibers, contributing to reduced water and carbon emissions. The materials used have additional benefits such as moisture control, temperature regulation, anti-static properties, machine washability, and breathability.

➡ Certifications

PETA approval signifies niLuu‘s commitment to vegan and cruelty-free practices. The brand’s partnership with 1% for the Planet underlines its dedication to supporting environmental causes.

➡ Intentional Design Philosophy

niLuu embraces an intentional design philosophy, ensuring that every aspect, from print choices to textiles and supply partners, is thoughtfully selected based on responsible practices. This commitment to intentionality is reflected in the brand‘s dedication to transmitting positive messages through its designs.

➡ Spirit of Turkey’s Aesthetic Culture

Rooted in founder Nilufer Bracco’s Turkish heritage, niLuu‘s designs pay homage to Turkey’s full-bodied aesthetic culture. Rich in color, texture, and narrative, the brand invites customers to carry the spirit of intention into every aspect of their day, creating a meaningful connection between fashion and cultural identity.

Embrace refined comfort with niLuu‘s earth-positive silk-wear, where each piece is a testament to cruelty-free and sustainable fashion. Join the journey towards intentional and timeless style with a positive impact.